5 Real Estate Digital Marketing Strategy 2017
Digital Marketing Strategy For Real Estate !!!
When clients need a branding, a website or a Digital Marketing Strategy, it requires a clear design process. A client who understands the basics of this process will appreciate what happens at each step.
- Create Landing Page or Webpage
A great website doesn’t start with design. You may only see what’s on the surface—a well-designed and well-functioning website. But behind it is weeks, sometimes months, of strategic planning.
Without it, your website wouldn’t exist in the first place.
You would never build a house without a plan. Even before you meet with your contractors,you have an idea of what you want out of your house. The same goes for your website.
- Relevant Infographic Or Media
- Mobile Friendly Or Responsive Interface
- CTA Button (Call To Action )
- Lead Generation Form
2. Increase Organic Visibility (SEO)
Search Engine Optimization -SEO is process of affecting the visibility of webpage/website in order to increase your organic ranking on SERP (Search Engine Result Page).
Search Engine Optimization Process…
- Search Relevant Keywords
Keyword research is one of the most important, valuable, and high return activities in the search marketing field.
- Optimize Webpage (Onpage SEO)
Onpage SEO is a backbone of SEO. Onpage Seo refers to all those activity which are done within the boundaries of your website.
- Create Backlinks (Offpage SEO)
Backlinks are one of the most important aspects of SEO.The right links can drive traffic to your site which can convert into leads.
- H-CARDS (Google Maps )
3. Increase Inorganic Visibility (SEM)
Search Engine Marketing (SEM) – Increasing your visibility in inorganic results. That is Paid ads.Not every single person clicks on Organic results.
62% of the total clicks are on the Top 3 Organic results which is done by SEO. But we can’t have 100% of traffic from that.To increase visibility further, we do ads. Which is Google , Bing Ads.
- Create Campaign with Your Goals , Audience & Info-graphic
- Use SERP & Display Network Platform For Campaign
- Use Pay Per Click Technique
- Generate Leads / Sales
4. Increase Social Visibility (SMM)
Social Media Marketing (SMM) -Media is an instrument of communication, like a newspaper or a radio, so social media would be a social instrument of communication.
It is the future of communication! Array of Internet based platforms that increase and enhance the sharing of information.social media marketing is the “next big channel of digital marketing.”
- Create Campaign with Your Goals , Audience & Info-graphic
- Use Page Like , Post Boost , Website Click Advertising For Campaign
- Use Pay Per Lead Technique
- Generate Leads / Sales
5. Manage Lead with Email Marketing & Automation
An email marketing strategy is part of your overall marketing strategy and business plan.Over half of all people that use the internet use and send an email everyday.
Email marketing is economical and highly effective.
- Create Campaign
- Push Mail to Leads
- Use Automation
DIGITAL MARKETING STRATEGY REAL ESTATE 2017 (Video)
DIGITAL MARKETING STRATEGY REAL ESTATE 2017 (Info-Graphic)
DIGITAL MARKETING STRATEGY REAL ESTATE 2017
(Power Point Presentation )
Author: Satish Vishwakarma
Website: https://digon.in/satishdigon
5 REAL ESTATE DIGITAL MARKETING STRATEGY 2017
When clients need a branding, a website or a Digital Marketing Strategy, it requires a clear design process. A client who understands the basics of this process will appreciate what happens at each step.
1. Create Landing Page or Webpage
2. Increase Organic Visibility (SEO)
3. Increase Inorganic Visibility (SEM)
4. Increase Social Visibility (SMM)
5. Manage Lead with Email Marketing & Automation